Fall in Love in 30 Days

Maytag

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We wanted Maytag’s new 30 Day Return Guarantee to reinforce their appliances’ dependability. So, we showed our audience that it only takes 30 days to fall in love with your Maytag.

NOTE: This entire campaign was planned to run from March - December of 2020, but parts were canceled due to COVID-19.

Website Takeover

Redesigning the Maytag.ca homepage to focus on the new guarantee.

Bus Shelter Support

Introduce potential customers to Power Preheat, one of Maytag’s patented technologies.

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Custom Appliance Decals

After purchasing your Maytag appliance you’ll be given a decal with your name on it, so you can show off your new love.

Customer Review Haikus

Taking real customer reviews, converting them into love poems, and sharing them on social.

Marriage or Maytag?

An interactive social campaign where followers predict whether the social post in question is about their life-partner or their life-time appliance.

Maytag Matrimony

Targeted ads on wedding-centric sites, promoting the dependability of Maytag.

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A Useless Guarantee?

Since nobody will return their Maytag washing machine, we decided to make the warranty contract useful by printing it on laundry detergent paper.

Extra Social Content

Holidays, wedding season, or just more ways to show the Maytag love.

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