Anything Spring Will Bring
Subaru Canada’s 2020 Spring Retail Event.
Unique print made for Edmonton market.
Print made for Western and Ontario market.
Unique print made for Vancouver market.
Although trying to predict Canadian Spring weather is a gamble, it’s one you won’t need to take if you’re driving a fully-equipped 2020 Subaru Crosstrek or 2020 Subaru Forester.
NOTE: This campaign was planned to run throughout spring of 2020 with additional elements, but was pulled early due to COVID-19.
A Complete Gamble
Three different characters attempting to predict Spring’s weather, showcasing how unpredictable it really is.
The Wheel of Forecast
A metaphor for how unpredictable Spring weather is, adapted to :15 and :06 YouTube Pre-rolls.
The Mime
:15 YouTube pre-roll telling people to stay prepared for any weather condition.