Full Country Press
Bell Media
The 2018-2019 season gave Bell an opportunity to leverage their Raptor’s partnership and show Canada that they’re genuine hoops fans. So, we left the product messages behind and focused on the best Basketball team Toronto has ever had.
The BellBoards
Digital billboards across the country which updated in realtime as the raptors played.
The Hellooo Horn
A microsite that helped over 300,000 fans in Jurassic Park cheer with one hand.
World’s Best
The first celebratory commercial seen by millions of viewers after the Raptors won the NBA championship.
Social Takeover
We loaded Bell’s social channels with Raptor’s content, a trend that’s continued into 2020.
Who Cares?
Over 300,000 unique clicks on Hellooo Horn.
25,000+ Instagram engagements.
Featured on TSN, Strategy Online, and BarDown Sports.
Awarded Bell Canada’s most positively received campaign of 2019.